“My advice would be to do your homework on the role, the company and the market in which they operate – and then try to align yourself with all three; i) align yourself with the role by demonstrating the applicability of your skillset to the demands of the role ii) align yourself to the company by showing an appreciation of who they are and what they do, and iii) align yourself with the challenges of the market in which they operate – what’s the territory, who are the competitors, what are the key influencing factors and how might they relate, in practical terms, to the company and the role on a day-to-day basis” Joseph Eyre – Beau’s Ice Cream